You are hereAugust 2009 Newsletter
August 2009 Newsletter
In this Issue
SALES: Cold Calls Lose Status as Number One Touch Point
ONLINE: Social Media — A Primer
STRATEGY: Integrating Your Customer’s Experience
DESIGN: What Happened? The Layout Looked Great!
Cold Calls Lose Status as Number One Touch Point
 | SALES from Steve... It’s time to update the tried and true list of the Five Touch Points of the traditional sales process and make it a six-pack — starting with a new number one. That’s right, the general rule of B2B sales has long been...read more. |
 | ONLINE from Ken... Web 2.0, social media, folksonomy, convergence, social software, meta content, tags...tag clouds. There are a lot of buzz words out in the marketplace but not a lot of easily-grasped sense to go with them. Web...read more. |
Integrating Your Customer’s Experience
 | STRATEGY from Aileen... Internet Marketing — email, electronic newsletters, and social media (Twitter, Facebook, et. al.) seems the tactic du jour — and with good reason. It’s an inexpensive means of reaching lots of customers and prospects...read more. |
What Happened? The Layout Looked Great!
 | DESIGN from Joshua... You impressed the higher-ups with your great idea and the layout you presented sealed the deal. But when your design got published — either posted to the company website or printed — something went wrong. Maybe it was...read more. |