Customer Relationship Management

Customer Relationship Management(CRM)

Customer Relationship Management(CRM) is a cross-functional operating philosophy for driving customer loyalty and profitability across an enterprise. While digital tools can facilitate implementation of CRM, choosing software is the last step and must be preceded by development of differentiated CRM strategy and implementation roadmap.

Examples:

• Customer Relationship Management
• Loyalty Program Principles

Related posts:

Loyalty Program Principles Customer Relationship Managment